On behalf of Chairman John Graves, the Rainbow PUSH Automotive Brand Equity Index is presented as a business intelligence platform designed to help automakers recognize their strengths, identify growth opportunities, and ultimately improve market performance. For your reference, the document can be found by clicking this link.

Unlike a rating or scoring system, the Automotive Brand Equity Index provides automakers with actionable insights by analyzing new vehicle registrations, brand share, and demographic investment opportunities accordingly.

About the Automotive Brand Equity Index Data
The Index is powered by licensed new vehicle registration data from S&P Global, covering a rolling 12-month period from May 2024 through April 2025. This data replaces the previous Scorecard with a consumer-based metric that highlights brand strengths and identifies areas for growth.

The data provides insights into two key areas:

1. New Vehicle Volume Information
Showing total registrations and growth by segment:

• Growth Audiences Total (sum of African American, Asian, and Hispanic registrations)
• Established Demographics (all registrations outside Growth Audiences)

2. Share of Brand by Consumer Group
Showing the proportion of brand registrations within each consumer segment:

• Growth Audiences Share (combined share of brand of African American, Asian, and Hispanic registrations
• African American – Share Only
• Asian – Share Only
• Hispanic – Share Only
• Established Demographics (all registrations outside Growth Audiences share)

By leveraging this data, brands can understand market performance, identify high-potential audiences, and develop strategies that drive growth. We are confident the Automotive Brand Equity Index will serve as a strategic roadmap for automakers to strengthen their presence and expand their growth and market share.

Should you have any additional questions, please don’t hesitate to reach out. We plan to schedule a data review at the beginning of the new year. Thank you for your continued partnership.