Automotive Diversity Scorecard
The 2023 Automotive Diversity Scorecard is here. The Rainbow PUSH/CEF Automotive Project released its first Automotive Diversity Scorecard in 2012 as an every-two-year document. Now as an annual initiave, the Scorecard provides the automotive manufacturers’ leadership team an opportunity for self-evaluation as it relates to diversity within their companies. In turn, it provides the Rainbow PUSH/CEF Automotive Project an aggregate report summary to serve as a resource for consultation regarding best practices in the industry.
The scoring is based on four types of data obtained directly from the information each OEM provided:
- Calculations are computed by percentages, rather than raw numbers. This helps create a level playing field regardless of automaker’s size. It is also important to trace the annual percent change, given the fluidity of market share by ethnic minorities.
- Growth data is measured annually in six perspective categories.
- Oversight/accountability. For specific Scorecard factors, this includes, but is not limited to, having established diversity goals, executive compensation tied to diversity goals, tracking performance against diversity goals, and the existence of a diversity board/committee.
- Engagement. Using available ethnic resources to improve performance in the six diversity areas–e.g., Rainbow PUSH/CEF, NAMAD, NMSDC, HBCUs, ethnic minority-owned search firms, national professional associations, etc.