The 27th Annual Rainbow PUSH Global Automotive Summit is scheduled for November 11-12, 2026 at Motor City Casino Hotel Conference Center. This year’s conference theme is “RECLAIMING AFFORDABILITY THROUGH MARKETING & SUPPLY-SIDE STRATEGIES” and will bring together automakers, suppliers, dealers, and industry analysts for a day of frank conversation about where the automotive business stands and where it’s headed.

The program opens with a State of the Auto Industry discussion covering sales trends, consumer brand preferences, dealership opportunities, and other topics.

It then moves to the cornerstone conversation of the Summit: the Vice Presidents of Global Purchasing Panel. The theme of this year’s Purchasing panel is “Balancing Supply Chain Resilience and Innovation” and will bring together purchasing leaders to examine the resilience needed to combat disruption in the marketplace with the innovation needed to stay competitive. 

The Marketing Panel follows, with the theme “Reshaping the Automotive Landscape Through Value-Based Marketing.” OEM leaders will explore how value-based marketing is reshaping the way brands connect with increasingly cost-conscious consumers. Panelists will also explore evolving buyer priorities and the creative strategies used to redefine how value is communicated.

The Luncheon will feature a Fireside Chat with an industry insider, followed by the acknowledgement of scholars who have received college scholarships to further their educational pursuits.

The Automotive Technician panel closes out the Summit. Its theme of “Reskilling the Workforce For The Next Automotive Era” will focus on the acceleration toward electrification and software-defined systems and how training the next generation of auto technicians will become an industry mandate to maintain competitiveness.