PANEL OVERVIEW
Rainbow PUSH has worked with OEMs over the years to assist them in identifying and securing African American creatives and media buyers to help craft impactful campaigns that resonate with diverse audiences and drive business growth. OEMs have responded by engaging with African American creatives in a way that strengthens their marketing strategies and authentic engagement. The Advertising & Marketing panel will examine the power and influence of the African American culture in today’s marketing messages and the importance of ensuring it is done properly.